Smashburger Home Page Design
Following a recent rebrand, Smashburger needed their website to catch up quickly. That meant we had to work fast to create a revamped homepage that injected the new branding into the site in a way that could be developed on an accelerated timeline and be adapted to other parts of the site.
My goal with this design was to make the look and feel of the website as bold as the brand itself. That meant incorporating large type, solid color blocks, and appetizing food imagery that emphasized the quality of ingredients. Additionally, the design needed to clearly communicate what actions a user can take when they come to the site. In doing so, we provided two main paths: making online orders and earning SmashRewards.
