Pyrex Social Activation
Everyone knows Pyrex, and probably has one too. So when they launched Pyrex Deep, a glass baking dish that’s 50% deeper, we had to show it off. We did a photoshoot of popular recipes and launched a social campaign that helped emphasize just how much food you can fit. The visuals feature attention-grabbing colors and a side-view of the recipes that show food piled up high.
Work created while employed at Partners + Napier.
Pyrex
2019 - 2020
Art Direction, Social Media
Instagram Grid Takeover
With the holidays approaching, we knew this deeper dish would be the perfect sidekick for parties and family dinners. So we took over Pyrex’s Instagram grid, linking together different recipe images to form one deep dish. Not only were we able to create a fun moment on their Instagram grid, but we were able to give a breadth of inspiration to followers.