Vitalite Website Design
Vitalite, a dairy free cheese brand, was about to launch its products in the US and Canada markets. They needed their website completely revamped in a way that educated and inspired potential customers to be open to trying vegan cheese. We updated the site architecture, created user flows and wireframes, and ultimately delivered a brand new look and feel. I worked closely alongside a copywriter, Cindy Rogers, to marry the designs to the new brand voice, ultimately creating a vibrant, confident, and usable experience that appealed to modern audiences.
