Corelle Product Launch

Corelle was looking to breath new life into their brand with the launch of a new line of dinnerware patterns. While Corelle is known for durability, we brought attention to the stylish versatility of their products. We emphasized each pattern’s unique qualities to appeal to an audience that is all about self expression. The work includes a revamped Amazon Storefront, as well as a social campaign.

Work created while employed at Partners + Napier.

Corelle
2019 - 2020
Amazon Storefront, Social Media, AR Filter

AR Filter: What Style Are You?

As an extension of the social campaign, we used Spark AR to create an AR filter for Instagram. Taking the style of the new patterns beyond dinnerware, the filter allows users to choose their favorite Corelle pattern, take a selfie, and share on their stories.